What is digital marketing?

Digital marketing is the act of promoting your company, products or services online using electronic gadgets or the internet. You can achieve this by online marketing tactics like email marketing, social media marketing or search marketing.

 

You need to make a suitable offer at the right time and place. This is because nowadays many customers get to know your products or services online through blogs, news sites or they can search online.

 

Does digital marketing work?

 

Nowadays digital marketing is the best option for anyone who wishes to do marketing. Any type of business can use it to grow into an internationally recognized company. If you want to reach to anyone, use digital marketing anywhere. However, some businesses will have more benefits than others. For instance, business to consumer and business to business companies.

 

Business to consumer companies

 

It is likely that the goal of this company is to attract many people to its website and have them as customers. This depends on the price point of products. Thus, they require a smaller sales team and less complicated marketing tunnels.

 

Digital marketing helps them see great results from marketing channels such as social media marketing or paid social advertising. This ensures that your business gets to be known by potential customers who may not be understanding you.

 

Business to business companies

 

The goal of this company is to attract and convert high quality leads for its salespeople through websites and supporting digital channels. The companies have specific audiences that are difficult to target via social media.

 

The company can pay more for clicks or pay for their results to appear first for customers to see in search engines. Therefore, long-term strategies like content and email marketing are essential.

 

How it works

 

There is no significant difference from traditional marketing as both aims at developing mutual relationships with customers and leads. However, digital marketing is designed for current generation consumers.

 

Most purchasing solutions begin online and therefore being only is critical regardless of what you sell. The reason is to embrace digital marketing strategies that will position you where your followers are already. There is a need for the use of multiple digital channels to connect with them.

Content will update them with industry news, its problems, and solutions to those problems. You will share the content via social media. Search engine optimization will optimize your content such that it shows up when someone searches the information.

Advertising will drive traffic to your website where people can see your offers. Meanwhile, email marketing is necessary for making follow-ups with your audience for the solutions they are looking for.

 

Benefits of digital marketing

 

  • It allows for global trade as a website enables you to find new markets using a small investment.
  • Right customers can be reached at a much lower cost if the digital marketing campaign is effectively and properly planned.
  • It is the most measurable form of marketing. It helps you to track your success. It takes the guesswork out of determining if the marketing strategy is working. This will help you to adjust your campaigns for greater success.
  • Most people start making purchases online. Customers use search engines to find information about products and services that will solve their problems. This allows small businesses to connect with potential customers to advise them before making purchases.
  • Digital marketing is the most effective and efficient way of marketing which is also cost-effective to a business or company.

Instagram Marketing Tips for Small Fashion Brands

instagram

Gone are the days when only conventional marketing techniques were used to market brands. In the current age, social media marketing and digital marketing Wollongong has taken over and people are using it to expand their businesses further.

Out of all the new age social media marketing, Instagram has now become the most famous way to market your own brand and that too when it comes to small to medium fashion brands as it is primarily a pictorial platform.

Instagram and Fashion

Nowadays, consumers who are highly fashion forward are always looking for innovation, style, inspiration and uniqueness. They turn to Instagram pages and use hashtags which let them see what they like. This in turn makes the fashion industry one of the most challenging industries.

Using Instagram to market your fashion brand is highly important for its success. A successful online marketing campaign will differentiate you from the competitors. This will help increase online sales, get consumers to engage and even build credibility.

Want to know how to market your brand on Instagram? Let us tell us how

Perfect the Pictures

Instagram is all about pictures hence this is where you need to start. Firstly, every picture that you put up needs to tell a story. Stories are told not just by posting a simple picture of a dress but to actually make someone wear it and aesthetically pose in it. Secondly, your Instagram account should follow a theme. A theme which is consistent in all the pictures so that your whole feed should have character. Lastly, invest in a good camera which focuses on bringing the best out of everything.

Get your hashtags right

hashtag

When it comes to Instagram, hashtags are the key to success. Now, hashtags can also be very tricky. Using a highly generic hashtag can get you no impressions and likes that you have been looking for but using a long tail, narrow-hashtag will get what you want. Let us give you an example, instead of using #fashion use #lovefashion and it will suffice.

Influencers do the trick

The best thing that you can do for your fashion brand is to get influencers! Instagram celebrities and fashion icons have a huge following and getting them on board for your brand can help you do wonders. When choosing influencers, make sure to choose those who are highly relevant to your brand. Moreover, when choosing them don’t just look at their followers but look at the way they engage with people and how people engage with them.

A lot goes in to make your fashion brand successful but having the right strategy to promote your fashion brand from the start will get you the results that you are looking for. So buckle up and enjoy the ride!


3 tips for selling well for the web developer job

My little big web

How to turn a stressful job interview into a relaxed conversation while highlighting yourself? The advice of our columnist, the Montreal firm My Little Big Web.

Unfortunately, all trades carry stereotypes and that of web developer is not spared. Indeed, the biggest cliché that web developers suffer from is that they are, supposedly, all “geeks”: shy, introverted, who spend their day behind a screen and who have no communication capacity .

A job for you?

If you’re a developer, you know it’s wrong and you’re much more than that! But sometimes, it is difficult to make it clear to the HR manager who conducts your interview for the job you want to pick up knowing that he probably has some misconceptions.

So here are 5 tips for knowing how to sell for the web developer job.

1. Think of your contact and adapt your CV

Generally, the people who will make you pass your job interview are human resources managers who do not necessarily have knowledge of web development. This is why it is essential to adapt your presentation and your CV accordingly.

Indeed, if you bomb the person with very technical computer terms, chances are you will lose his attention and therefore his interest in you. Instead, mention the skills mentioned in the job posting to which you are applying, for example by referring to relevant experience where you acquired or developed these skills.

Try to be as clear as possible, even if you have to rephrase. Simply taking up the terms of the ad will not only allow the recruiter to understand your abilities and skills, but he or she will understand that you are meeting his or her expectations. In addition, your ability to rephrase and explain your skills will also demonstrate your ability to communicate to computers as well as to humans.

2. Highlight what sets you apart from other developers

At My Little Big Web , we love the difference! In one day, your recruiter will probably have more than one interview for the same vacancy.

It’s your uniqueness that will change the game. The key to any interview is to highlight it and show what it can bring to the company you want to work for. It’s up to you to find your difference and put it forward to stand out and catch the attention of recruiters. This difference can be a trait of character, a technique of work that is unique to you, an enriching experience that you have experienced or a milestone in your life that has taught you something important.

Your difference can also be one or more skills that do not necessarily have links to IT development but that still adds to your value, such as mastering foreign languages, mastering video editing or learning to learn. sales techniques in a previous experiment.

Once you have put your finger on what makes you different, put it forward! Whether in your resume or during your interview, mention this difference with conviction and emphasize what your difference will bring to the company. If however you still can not find, do not hesitate to ask the recruiter what type of profile he is looking for the position, it may evoke many of your experiences you can talk to prove that you are done for the job.

3. Show your openness and your proactivity

Among the qualities often mentioned in web developer job offers, we often find curiosity, the ability to stay up to date or the openness to change.

These three qualities are very important because, we know for a fact that the world of the web is changing constantly and daily. So, before your interview (and this will also be useful throughout your career), however also read the latest news from your industry: Are there has been news updates? The arrival of new software relevant to your activity? New techniques developed? etc … In short, be aware! This will show your interviewer that you are interested in innovation, that you are open to change, you like implement and test new things.


Tips and advice from front-end developer

Learn. Code quickly. Deliver. Sale. This is the dotnetdojo baseline a blog that offers to share his best advice regarding web development. I decided to participate in the operation, sharing my best advice as a front-end developer :

Code for the system and not for the pages

Principle of a design system

A system has basic components like typography, layout, shapes, colors. When you consider the design of a product as a whole these components can be enriched with design patterns, content strategy, employee tone … These decisions can help you to have a consistent product throughout the design process.

Since the advent of responsive design, this principle is more and more true. The behavior of each component must be tested on different devices. We must check its reaction, allow it to be flexible and deliver an optimal experience regardless of the device used.

Components that do not change:

  • Basic units
  • Colors
  • shapes
  • Typography

Components with fluid behavior:

  • Wire rack
  • Layout
  • Font Size

Basic components

Priority to typography

When working in a context with a lot of text, typography is the easiest way to give a visual feel to your content. Generally I choose 2 different fonts :

  • Serif for content
  • Without Serif for titles
$body-font-family: 'Lato', Helvetica, Roboto, Arial, sans-serif;
$header-font-family: 'Chivo', sans-serif;

To give a rhythm you can also play with bold, italic, with different sizes … The advantage is that if the viewportchange, your reading experience will remain consistent.

Typography and layout

One of the first things is to choose a basic unit to start working. Number of columns and maximum size for your grid, font size and titling based on the fibonachi sequence, or something more arbitrary.

Sometimes it is wise to choose multiples of 10 to make the mathematical calculations in CSS simpler. The typographer Tim Brown suggests trying out the modular ladder method .

Grid and Layout

fluid grid is a solid foundation for designing your layout system. But you have to think that your system has to work through different resolutions. You must keep your pervasive grid component .

If your content contains a group of 3 blocks on a line, you must change it to 1 block on 3 lines to be displayed on mobile.

It may seem simplistic, but it is extremely important for the designer. It can highlight some blocks, choose to center text and icons in one context, align left in another … The important thing is to have the most common elements to maintain a uniform user experience.

Form components

Designing components is a concept already used in the old world of “page encoding”.

Since the CSS property border-radiusis supported by leading browsers, many designs are based on circles. Button components with a rounded or non-rounded border are elements that stand out very quickly.

Used properly together, you get a unique, reusable and consistent atmosphere. The trick is to think globally by analyzing all the components that make up a page:

  • Buttons
  • lists
  • Breadcrumb
  • Content put forward
  • Main Menu
  • Secondary navigation

I use SASS to help build components.