Instagram Marketing Tips for Small Fashion Brands

instagram

Gone are the days when only conventional marketing techniques were used to market brands. In the current age, social media marketing and digital marketing Wollongong has taken over and people are using it to expand their businesses further.

Out of all the new age social media marketing, Instagram has now become the most famous way to market your own brand and that too when it comes to small to medium fashion brands as it is primarily a pictorial platform.

Instagram and Fashion

Nowadays, consumers who are highly fashion forward are always looking for innovation, style, inspiration and uniqueness. They turn to Instagram pages and use hashtags which let them see what they like. This in turn makes the fashion industry one of the most challenging industries.

Using Instagram to market your fashion brand is highly important for its success. A successful online marketing campaign will differentiate you from the competitors. This will help increase online sales, get consumers to engage and even build credibility.

Want to know how to market your brand on Instagram? Let us tell us how

Perfect the Pictures

Instagram is all about pictures hence this is where you need to start. Firstly, every picture that you put up needs to tell a story. Stories are told not just by posting a simple picture of a dress but to actually make someone wear it and aesthetically pose in it. Secondly, your Instagram account should follow a theme. A theme which is consistent in all the pictures so that your whole feed should have character. Lastly, invest in a good camera which focuses on bringing the best out of everything.

Get your hashtags right

hashtag

When it comes to Instagram, hashtags are the key to success. Now, hashtags can also be very tricky. Using a highly generic hashtag can get you no impressions and likes that you have been looking for but using a long tail, narrow-hashtag will get what you want. Let us give you an example, instead of using #fashion use #lovefashion and it will suffice.

Influencers do the trick

The best thing that you can do for your fashion brand is to get influencers! Instagram celebrities and fashion icons have a huge following and getting them on board for your brand can help you do wonders. When choosing influencers, make sure to choose those who are highly relevant to your brand. Moreover, when choosing them don’t just look at their followers but look at the way they engage with people and how people engage with them.

A lot goes in to make your fashion brand successful but having the right strategy to promote your fashion brand from the start will get you the results that you are looking for. So buckle up and enjoy the ride!


3 tips for selling well for the web developer job

My little big web

How to turn a stressful job interview into a relaxed conversation while highlighting yourself? The advice of our columnist, the Montreal firm My Little Big Web.

Unfortunately, all trades carry stereotypes and that of web developer is not spared. Indeed, the biggest cliché that web developers suffer from is that they are, supposedly, all “geeks”: shy, introverted, who spend their day behind a screen and who have no communication capacity .

A job for you?

If you’re a developer, you know it’s wrong and you’re much more than that! But sometimes, it is difficult to make it clear to the HR manager who conducts your interview for the job you want to pick up knowing that he probably has some misconceptions.

So here are 5 tips for knowing how to sell for the web developer job.

1. Think of your contact and adapt your CV

Generally, the people who will make you pass your job interview are human resources managers who do not necessarily have knowledge of web development. This is why it is essential to adapt your presentation and your CV accordingly.

Indeed, if you bomb the person with very technical computer terms, chances are you will lose his attention and therefore his interest in you. Instead, mention the skills mentioned in the job posting to which you are applying, for example by referring to relevant experience where you acquired or developed these skills.

Try to be as clear as possible, even if you have to rephrase. Simply taking up the terms of the ad will not only allow the recruiter to understand your abilities and skills, but he or she will understand that you are meeting his or her expectations. In addition, your ability to rephrase and explain your skills will also demonstrate your ability to communicate to computers as well as to humans.

2. Highlight what sets you apart from other developers

At My Little Big Web , we love the difference! In one day, your recruiter will probably have more than one interview for the same vacancy.

It’s your uniqueness that will change the game. The key to any interview is to highlight it and show what it can bring to the company you want to work for. It’s up to you to find your difference and put it forward to stand out and catch the attention of recruiters. This difference can be a trait of character, a technique of work that is unique to you, an enriching experience that you have experienced or a milestone in your life that has taught you something important.

Your difference can also be one or more skills that do not necessarily have links to IT development but that still adds to your value, such as mastering foreign languages, mastering video editing or learning to learn. sales techniques in a previous experiment.

Once you