February 3, 2019
Gone are the days when only conventional marketing techniques were used to market brands. In the current age, social media marketing and digital marketing Wollongong has taken over and people are using it to expand their businesses further.
Out of all the new age social media marketing, Instagram has now become the most famous way to market your own brand and that too when it comes to small to medium fashion brands as it is primarily a pictorial platform.
Instagram and Fashion
Nowadays, consumers who are highly fashion forward are always looking for innovation, style, inspiration and uniqueness. They turn to Instagram pages and use hashtags which let them see what they like. This in turn makes the fashion industry one of the most challenging industries.
Using Instagram to market your fashion brand is highly important for its success. A successful online marketing campaign will differentiate you from the competitors. This will help increase online sales, get consumers to engage and even build credibility.
Want to know how to market your brand on Instagram? Let us tell us how
Perfect the Pictures
Instagram is all about pictures hence this is where you need to start. Firstly, every picture that you put up needs to tell a story. Stories are told not just by posting a simple picture of a dress but to actually make someone wear it and aesthetically pose in it. Secondly, your Instagram account should follow a theme. A theme which is consistent in all the pictures so that your whole feed should have character. Lastly, invest in a good camera which focuses on bringing the best out of everything.
Get your hashtags right
When it comes to Instagram, hashtags are the key to success. Now, hashtags can also be very tricky. Using a highly generic hashtag can get you no impressions and likes that you have been looking for but using a long tail, narrow-hashtag will get what you want. Let us give you an example, instead of using #fashion use #lovefashion and it will suffice.
Influencers do the trick
The best thing that you can do for your fashion brand is to get influencers! Instagram celebrities and fashion icons have a huge following and getting them on board for your brand can help you do wonders. When choosing influencers, make sure to choose those who are highly relevant to your brand. Moreover, when choosing them don’t just look at their followers but look at the way they engage with people and how people engage with them.
A lot goes in to make your fashion brand successful but having the right strategy to promote your fashion brand from the start will get you the results that you are looking for. So buckle up and enjoy the ride!